Investors don’t just fund great ideas – they fund great Whys. A startup with a clear purpose attracts customers, builds resilience, and scales more effectively. Learn how a strong Why signals long-term viability and why it should be at the center of your smart startup investment decisions.
Recent Articles
Why Your Startup’s Success Hinges on a Compelling ‘Why’
A groundbreaking idea isn’t enough – startup success depends on a clear Why to attract investors, align your team, and connect with customers. Learn how defining your Why can validate your market, build momentum, and help you scale successfully.
Carbon Credits Explained: A Practical Guide for Entrepreneurs and Investors
Carbon credits are transforming how businesses approach sustainability, offering both risks and rewards for innovators. This guide demystifies carbon credits, explains their history, current challenges, and future potential, and reveals why entrepreneurs and investors in forestry and technology should pay close attention
How to Navigate Buzzword Overload: Sustainability
Sustainability is more than a buzzword—it’s a crucial strategy for startups, especially in forestry and environmental sectors. Learn how entrepreneurs can cut through the jargon, focus on what matters, and build resilient, value-driven businesses that thrive in an ever-changing landscape.
Underwater Forests – Timberwise and the Untapped Potential of Forgotten Trees
Timberwise is pioneering the retrieval of submerged timber from underwater forests, an untapped $125 billion industry. CEO Lonnie Hayward shares how this innovation is revolutionizing forestry, sustainability, and indigenous partnerships while uncovering a profitable and environmentally conscious business model.
How to Navigate Buzzword Overload: Complexity
Complexity means different things to different people in different conversations. Are we trying to pitch investors? Complexity is bad. Develop a competitive advantage? Complexity is good. Don’t buzzword your market with “complexity” until you get a wee bit more specific.
A Framework for Innovation: Five Components of a Great Digital Business
Learn how the Five Core Components framework can guide innovators in any industry to build a digital business that will have an impact. This article bridges traditional practices with data-driven technologies to deliver innovation and create real value.
How to De-Risk Your Carbon Credits – Greenomix.com
Cary Shepherd, CEO of Greenomix, shares how his company is revolutionizing the carbon credit market with innovative financial assurance tools and AI-driven insights, paving the way for a more reliable and impactful approach to sustainability.
How AI Transforms Fire Management
AI is revolutionizing fire management by enhancing prediction, detection, and response strategies. Explore how startups and innovators are leveraging AI to reduce wildfire risks, protect ecosystems, and build a safer future.
How AI Transforms Forest Economics
Explore how artificial intelligence is reshaping forest economics, offering startups and investors innovative avenues for sustainable and profitable forestry management.